GET BUILDING SIGNS LIKE NO OTHER
Your customers can quickly identify your building and your business with building signs. The signage will help you provide information, such as your company or organisation’s name, address, and nature of business.
But, for your building sign to be effective and attract a potential customer, the proper size, design, and placement are all needed. National Corporate Signage can make that possible. We have over 35 years of experience designing, manufacturing, installing, and maintaining signs. Read more to learn about our business signs!
WHY IS A BUILDING SIGNAGE IMPORTANT?
Having a building sign can provide you with many benefits. Here are the top 6 reasons why having building signage is an essential part of your marketing strategy:
#1
A BUILDING SIGN CAN ENHANCE COMMUNICATION
A building sign is the most visible form of communication for a brand. Brick-and-mortar stores can benefit from outdoor signage and window graphics.
The purpose of signs goes beyond informing. Signage quality and attractiveness affect customers’ perceptions of a business. It carries over into how customers perceive a brand’s quality of products and services.
Adding a wayfinding design to your company signage increases brand exposure. Doing so increases the chances of acquiring new customers and retaining existing ones. In the same way, a poor-quality or low-quality sign can discourage customers from engaging with your business.
#2
BUILDING SIGNAGE CAN INCREASE YOUR CREDIBILITY
Custom building signs that are professionally designed, built and displayed assure customers that they are dealing with a trustworthy business. Consumers are concerned about scams and identity theft – not just online but also in brick-and-mortar stores.
Putting potential customers at ease with a professional appearance builds their confidence. A credible and trustworthy impression conveyed through signage, such as custom sign, vehicle signs, illuminated signs, shop signs, reception signs, and more, increases the likelihood that customers will trust your business and make more purchases.
#3
A BUILDING SIGN GIVES YOU A COMPETITIVE ADVANTAGE
Businesses face a challenge in standing out amongst a sea of competitors. You can, however, use signage to set your business apart from your competitors. You can attract customers from a distance with a creative and unique storefront sign.
Your business’ location contributes to its competitive edge as well. A high-traffic location near your business is ideal for outdoor and wayfinding signage. Additionally, onsite signage allows people to discover your brand’s physical presence.
#4
BUILDING SIGNAGE IS A COST-EFFECTIVE MARKETING TOOL
Signage is more than just a unique wayfinding solution or an attractive differentiator. Signs are also a vital part of your marketing strategy. Both small and enterprising businesses can benefit from signs as marketing tools. Technology and wide format paper rolls have allowed companies to create their signage, which is easier and more cost-effective than ever before.
Yes, you can also advertise on billboards and in newspapers. However, these promotional strategies do not last as long as signs. It is possible to use signage as part of a continuous marketing campaign that is visible 24 hours a day, 365 days a year.
#5
A BUILDING SIGN CAN HELP YOU INCREASE SALES
A well-designed, high-quality sign can generate unplanned impulse stops. The majority of business sales are impulse purchases, which account for 20% to 45% of sales.
This is why signage should be placed in the right places. The checkout counter, for instance, can inspire additional purchases and direct customers. The use of digital signage solutions can also result in a higher rate of in-store sales, thanks to their dynamic messages.
#6
BUILDING SIGNAGE BUILDS BRAND AWARENE
As your brand becomes more recognised, perceptions and attitudes will be affected more easily. This creates a sense of connection with your audience and leads to repeat purchases and a greater market share.
A brand’s recognition is largely driven by its signage. Two companies that maximise signage’s potential are Coca-Cola and Starbucks.
To fully utilise signage, you must develop a narrative that explains your company’s values. Your company’s branding and signage should reflect this narrative. By doing this, customers can connect with your brand before they even enter your store.
messages.