Signage plays a pivotal role in shaping the identities of cities and brands across the globe. Some signs have transcended their functional roles to become cultural and historical icons. Here are some of the best and most recognizable signs in the world:

  1. The Hollywood Sign (Los Angeles, USA)

The Hollywood Sign, perched on the Hollywood Hills, is a symbol of the entertainment industry and a global icon of ambition and glamour. Originally erected in 1923 as “Hollywoodland” to promote a real estate development, it was later shortened to just “Hollywood.” The sign, with its bold white letters, has been featured in countless movies and photographs, cementing its status as a cultural landmark .

  1. Welcome to Fabulous Las Vegas Sign (Las Vegas, USA)

This iconic sign, designed by Betty Willis and erected in 1959, greets visitors as they enter Las Vegas. The retro design and vibrant lights encapsulate the spirit of the city known for its casinos, entertainment, and nightlife. The sign has become a popular photo spot for tourists from around the world .

  1. Times Square Billboards (New York City, USA)

Times Square is synonymous with its dazzling array of billboards and digital displays. Known as “The Crossroads of the World,” it features some of the most advanced and creative signage, from massive LED screens to interactive advertisements. Times Square’s billboards are a testament to the power of visual marketing and urban spectacle .

  1. Piccadilly Circus Neon Signs (London, UK)

Piccadilly Circus, often compared to Times Square, is famous for its neon signs and video displays. This bustling intersection has been a major tourist attraction since the first electric advertisement appeared in 1908. The dynamic and colorful signs highlight the commercial vibrancy of London​ (NCS)​.

  1. Tokyo’s Shibuya Crossing (Tokyo, Japan)

Shibuya Crossing is one of the busiest pedestrian crossings in the world, surrounded by bright, flashing billboards and neon signs. This area embodies the bustling energy and modernity of Tokyo, with signage that is both technologically advanced and visually captivating​ (NCS)​.

  1. Moulin Rouge Windmill (Paris, France)

The red windmill of the Moulin Rouge in Paris is an emblem of the city’s nightlife and entertainment scene. Since its opening in 1889, the sign has become a symbol of Parisian cabaret and a historic landmark attracting tourists and art lovers alike​ (VeriVide)​.


The world’s best signs are more than just markers or advertisements; they are symbols of culture, history, and identity. From the glitz of Las Vegas to the historic charm of Paris, these signs have left an indelible mark on their respective cities. Their designs not only capture attention but also tell a story, making them timeless icons in the landscape of global landmarks.

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